© CTC Publishing

Are You a "Google Virgin"?

Read this easy-to-follow beginner's guide to pay-per-click advertising today, and then start generating clicks and sales with your new Google AdWords campaign tomorrow!

Dear Reader:

When you hear other marketers talking about the results of their latest Google AdWords campaigns, do you suddenly become silent – or rapidly change the subject?

If so, I am guessing you are one of the many thousands of marketers who are "Google virgins."

A Google virgin is an otherwise experienced marketer who hasn't yet gotten started with pay-per-click (PPC) advertising in general ... and Google AdWords in particular.

Maybe the semi-technical nature of Google AdWords intimidates you ... or you're afraid of paying too much for your clicks ... or you don't understand how to find the right key words to bid on ... or how to write and manage PPC ad campaigns.

But, whatever the reason, you haven't "pulled the trigger" on your first Google ad campaign yet – and your hesitation is becoming a source of discomfort, embarrassment, and even financial loss:

** IF YOU'RE A COPYWRITER, you dread hearing clients ask whether you can write their Google AdWords copy for them – because you have little or no experience, results, and samples to show them.

** IF YOU'RE AN INTERNET MARKETER, you are missing out on a significant and potentially profitable source of traffic – both for building your e-list and selling your products online.

** IF YOU'RE A TRADITIONAL MARKETER, you probably don't have as much qualified traffic hitting your site as you'd like. PPC ads could solve that problem for you ... if only you knew how to use them.

Now help is here -- in a recently updated guide to PPC advertising written by copywriter James Palmer and I – How to Turn Clicks Into Customers with Google AdWords: Generating Traffic, Building Your List, and Increasing Sales with Pay-per-Click Advertising.

You've seen those thick binders others produce on Google AdWords – hundreds of pages of highly technical stuff you can't stand the thought of having to plow through.

This isn't more of the same.

Written for Google virgins but also valuable to the experienced Google user, our e-book could have just as easily been titled Google AdWords for Beginners Made Quick and Easy.

In just 77 tightly written pages, our e-book is a plain and simple guide to everything you need to know to get started making money with Google Ad Words – from a step-by-step guide to setting up your Google account -- to writing and testing your first AdWords campaign.

It's so simple and direct, you can read Google AdWords for Beginners tonight, and have your first Google AdWords campaign up and running – and generating clicks for you – in just a few days. I guarantee it – or your money back.

Mastering Google Ad Words –
once difficult, now easy

In How to Turn Clicks Into Customers with Google AdWords, you will discover:

  • How to “spy” on your competitor’s Google AdWords campaigns … without them suspecting a thing. Page 29.
  • 5 tips for writing winning Google ads that people will want to click. Page 39.
  • Exact character counts and line structure Google requires. Even one extra character and your ad won’t be accepted. Page 38.
  • How to get around Google copy length restrictions and improve visibility with Ad Extensions. Page 49.
  • Why Google AdWords is such a kick-butt tool for driving traffic to your landing pages or web site. Page 2.
  • 5 ways to raise your Google Quality Score to reduce your PPC ad costs. Page 5.
  • How to instruct Google to display your business, name, hours, address, phone number, and even a map with driving directions to your store. Page 50.
  • 6 common mistakes that can kills response to your Google AdWords campaigns. Page 41.
  • Where to drive traffic generated by your Google PPC campaigns – and how to convert more of these visitors into paying customers. Page 56.
  • 5 steps to creating Google Ad Groups and why you should do it now. Page 47.
  • How to capture the name and e-mail address of visitors who leave your landing page or site without making a purchase. Page 58.
  • How to save time and money by automating your Google AdWords campaigns. Page 62.
  • 5 most important factors to test in your Google AdWords campaigns. Page 45.
  • Reduce your Google AdWords media costs by deleting underperforming keywords. Page 63.
  • 6 simple steps for creating new Ad Groups. Page 47.
  • Immediate actions to take if Google disapproved and will not run your ad. Page 41.
  • 8 copywriting tips for creating kick-butt Google AdWords campaigns. Page 43.
  • 3 ways to get more clicks from your mobile PPC ad campaigns. Page 66.
  • Quickly and easily track results of your AdWords campaigns with Google Analytics. It’s free! Page 70.
  • 5 winning formulas for writing Google AdWords headlines that work. Page 42.
  • How Google’s recent elimination of right side ads affects your PPC strategy. Page 5.
  • AdWords tools that can help you identify keywords you might want to bid on – or even do the bidding for you. Page 35.
  • How much should you bid on the keywords you want? Page 34.
  • 19 proven calls to action (CTAs) that can get more people to click on your PPC ads. Page 39.
  • And so much more…..

Act now and save $20

The increased conversion rates our new PPC ad guide can help you generate ... not to mention the money you save on keyword bidding ... can easily pay back your investment in How to Turn Clicks Into Customers with Google AdWords 10 times over or more the very first time you use it!

As to the cost of that investment ... the list price of the revised 2016 edition of Google AdWords guide is $49 ... and indeed, that's what it will sell for later this year.

But for a limited time only, How to Turn Clicks Into Customers with Google AdWords is your for only $29. That's a $20 savings off the regular rate -- less than I charge for just 5 minutes of my time!

And that's only if How to Turn Clicks Into Customers with Google AdWords generates a flood of new traffic to your Web sites.

If it doesn't, then it won't cost you a penny. Here's why....

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with our new Google AdWords beginner's guide – whether this is your first Google campaign or your 100th.

And here's how....

If you aren't convinced that How to Turn Clicks into Customers with Google AdWords isn't worth at least 10 times what you paid for it ...

Or you are not 100% satisfied for any other reason ... or for no reason ... just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book free with my compliments.

That way, you risk nothing.

With the right Google AdWords campaign, you could generate thousands of clicks and unique visits to your Web site ... resulting in a huge lift in online sales and revenues.

And when you follow the strategies in How to Turn Clicks Into Customers with Google AdWords, you can do it with an extremely modest ad budget – and for as little as a dollar a click or less.

So what are you waiting for?

To order How to Turn Clicks Into Customers with Google AdWords on a 90-day risk-free trial basis, just click here now:


Robert W. Bly, Director

CTC Publishing

P.S. Order How to Turn Clicks Into Customers with Google AdWords today and get a FREE Special Bonus Report, Maverick Marketing (list price: $29).

In this free 56-page guide to Internet marketing, you'll discover:

  • The magic of "reciprocity" – page 3.
  • Avoid this common mistake when creating information products – page 18.
  • 10 tips for increasing landing page conversion rates – page 21.
  • Does offering free bonus gifts (like this report) still work? Answer on page 33.
  • How to improve results from your trade show exhibits – page 36.
  • Confessions of a mail order rip-off artist – page 44.
  • Amazing fundraising secret can make your direct mail more profitable – page 29.
  • Why you should eagerly tell your prospects about your product's flaws – page 31.
  • How to avoid "sticker shock" when selling high-priced products – page 39.
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To order the How to Turn Clicks Into Customers with Google AdWords ... and get your FREE Bonus Gift worth $29 ... just click below now:

About Bob Bly

bly on information marketing Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than half a million dollars a year from his writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for nearly 4 decades, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 85 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.

What they say
about Bob Bly

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
Gail Diggs, Phillips Health

"Thanks again… you did a great job."
Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant "The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
Jack McDonough, U.S. Tax Corporation